BRANDSTUDIO
FOR THOSE WILLING TO MAKE THEIR DREAMS HAPPEN: SEGURA
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For this project, we responded with a bold, abstract icon inspired by the graphic language of Omar Rayo and pre-Columbian symbolism. Crafted entirely from intersecting lines, the symbol conveys solidity, rhythm, and purpose, a mark of trust shaped by heritage. The icon is minimal in form, yet rich in meaning: a balance between precision and poetry, echoing the bank’s mission to bridge continents and generations through financial strength.
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Our visual direction extended across printed and digital materials, where we introduced a palette of textured finishes, from stone to leather, to evoke permanence, stability, and understated luxury. Every element was designed to signal confidence without noise, elegance without excess.
With Segura, the brand becomes a system of values etched in line, legacy, and bold restraint.
