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NURTURING BEAUTY THROUGH ONENESS: RAIZ DE RIO

Commissioned by Raíz de Río, a botanical skincare line born within the sacred grounds of One Love Hotel, Cure & Cure developed a delicate, refined identity system inspired by the organic richness of the land. Our creative direction and branding work imagined a cohesive universe where nature meets ritual in its purest form.

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At the heart of the visual identity lies an illustrated monogram: two intertwined Rs that subtly morph into roots, leaves, and floral tendrils, a quiet homage to the botanical gardens that surround the property. This emblem captures the dual spirit of the brand: deeply grounded, yet whisper-light. Hidden within the design is a nod to the healing cannabis strains grown on-site, suggesting an intentional connection between wellness, nature, and elevated calm.

 

Our studio created the full brand foundation, from identity and packaging to concept direction, envisioning a sensorial experience that extends from the soil to the skin. Every line, every curve, speaks to the power of stillness and the elegance of simplicity.

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Creative Direction, Branding, Packaging, Storytelling

Client: Raiz de Río by One Love

Palomino

©2023 Cure & Cure
Designed by Cure & Cure llc. / brandstudio

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