
NURTURING BEAUTY THROUGH ONENESS: RAIZ DE RIO
Commissioned by Raíz de Río, a botanical skincare line born within the sacred grounds of One Love Hotel, Cure & Cure developed a delicate, refined identity system inspired by the organic richness of the land. Our creative direction and branding work imagined a cohesive universe where nature meets ritual in its purest form.


At the heart of the visual identity lies an illustrated monogram: two intertwined Rs that subtly morph into roots, leaves, and floral tendrils, a quiet homage to the botanical gardens that surround the property. This emblem captures the dual spirit of the brand: deeply grounded, yet whisper-light. Hidden within the design is a nod to the healing cannabis strains grown on-site, suggesting an intentional connection between wellness, nature, and elevated calm.
Our studio created the full brand foundation, from identity and packaging to concept direction, envisioning a sensorial experience that extends from the soil to the skin. Every line, every curve, speaks to the power of stillness and the elegance of simplicity.
Creative Direction, Branding, Packaging, Storytelling
Client: Raiz de Río by One Love
Palomino
