L’Oréal is not just about beauty—the brand takes safety seriously. A few years ago, we were asked to create a groundbreaking campaign to raise awareness among employees in Panama about the risks of misinformation during natural disasters.Years later, when COVID-19 became our reality, L’Oréal took action once again, shifting part of its production to antibacterial products.From concept to multi-platform design, we collaborated with Grupo Siete to create a campaign that resonated deeply, successfully increasing attendance at training sessions.It’s always an honor to contribute to initiatives that put people first.