LESS ORDINARY, MORE EXTRAORDINARY : OPEN HAUS

CREATIVE DIRECTION / BRANDING

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Open Haus emerges as a visionary home improvement brand in Miami’s vibrant design scene, redefining living spaces with a daring fusion of Bauhaus minimalism and Art Deco exuberance. Cure & Cure crafted its identity, blending the “less is more” ethos with Iris Apfel’s bold “more is more” philosophy to create a concept that elevates living—less ordinary, more extraordinary. Our role spanned concept creation, branding execution, logo design (merging “Open” and “Haus” into a sleek emblem), signage, a brass plaque for the façade, playful icons reflecting house elements, and a graphic line including stationery and business cards. Visionary renderings of the logo, icons, and stationery lead to real photos of the sophisticated signage and gleaming brass plaque, unfolding as Miami’s vision takes shape. Open Haus redefines home improvement, balancing restraint and radiance in a luxe landscape.

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