BRANDSTUDIO
STAY HOME ~ It's Time To Play
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In 2020, the global lockdown pushed brands to go silent. In the meantime, our favorite baker was exploring a new cookie dough that would bond and inspire, while keeping the fun.
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Designed in memory of a very special artist who embraced art in all its forms, including jewelry design, we crafted the branding and packaging for Ana & Co., reinterpreting her original designs in a playful version, and incorporating these elements into a cohesive identity. Inspired by her designs, we created a packaging meant to give the quarantine a twist, with a defiant statement: ‘Stay home ~ it’s time to play!’ ​​
We reinterpreted an abstract ‘wing’ from one of our muses's artworks and incorporated it to the packaging. The wing also shaped the ‘A’ of the logo and we added a ~ icon, threading bold joy through every detail.
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Shortlisted at the New York Festival's Bowery Awards, it turned homes into playgrounds, one pint at a time. The project and its story reflect Michelle’s philosophy as a founder and baker, and the approach we bring to everything we create: ‘We find beauty in the details, in art, in colors… Inspiration is everywhere when you dare to look around.’ A tribute to our muse and her creative legacy.
