BRANDSTUDIO
STAY HOME ~ It's Time To Play
In 2020, the global lockdown pushed brands to go silent. In the meantime, our favorite baker was exploring a new cookie dough that would bond and inspire, while keeping the fun.
Designed in memory of a very special artist who embraced art in all its forms, including jewelry design, we crafted the branding and packaging for Ana & Co., reinterpreting her original designs in a playful version, and incorporating these elements into a cohesive identity. Inspired by her designs, we created a packaging meant to give the quarantine a twist, with a defiant statement: ‘Stay home ~ it’s time to play!’
BRAND ICONS
We reinterpreted an abstract ‘wing’ from one of our muses's artworks and incorporated it to the packaging. The wing also shaped the ‘A’ of the logo and we added a ~ icon, threading bold joy through every detail.
Shortlisted at the New York Festival's Bowery Awards, it turned homes into playgrounds, one pint at a time. The project and its story reflect Michelle’s philosophy as a founder and baker, and the approach we bring to everything we create: ‘We find beauty in the details, in art, in colors… Inspiration is everywhere when you dare to look around.’ A tribute to our muse and her creative legacy.
FRAGMENT OF CHAVA CURE'S ORIGINAL ARTWORK
WING ICON
BOX FEATURING JEWELRY SKETCH REINTERPRETED
WING REINTERPRETATION
COOKIE DOUGH PACKAGING
JEWELRY SKETCH BY CHAVA CURE
