THE WORLD UNLOCKED : 26° N​

A brand designed for those who crave the legendary; rare destinations, curated experiences, and access that goes deeper than itineraries.

We developed the full identity, from concept and narrative to hand drawn sketches, a sculptural emblem, visual system, social media pieces and tactile applications, working closely with the founders throughout the process. We also explored AI renders to add another unexpected layer to their world.

The emblem blends the name and the camel as a symbol of legacy and artistry. The palette and materials draw from Saudi landscapes and contemporary design, shaped with cultural legacy and a distinctly chic Saudi sensibility.

Bold, boutique, quietly global. 

 

Meet 26°N: The world unlocked.